As part of our ongoing "Getting to Know Your Local Businesses"
series, this week we sat down with Melody Fraser, co-owner of Blissful Waters Float Center.
Tell us a bit about your business: What does your business offer, and how long have you been around?
We are an upscale float therapy center where our clients can unplug, remove sensory input and relax their mind and body. In a 7 x 8 ft. room filled with 1,600 pounds of Epsom salts, our clients have a zero-gravity weightless experience. Our float rooms have music and a calming light; however, we do recommend true sensory deprivation (removing the light and sound) in order to receive the full benefits that float therapy can offer. It is a truly magical healing experience.
Opening our float center was a long, stressful journey. However, my husband David and I did not give up and kept moving forward. Many doors closed in our face ... we had contractor issues and honestly unimaginable things got in the way. We successfully opened in December, 2018, and are thrilled to be in this amazing Woodlands community.
How did you decide to get involved in this line of work?
As a wife and mom of two awesome kids, Chloe and Cody, I went through a period when I lost what it was like to be me. Every thought I had of my own was knocked out of my head. I often joked that their words were like baseballs being thrown at my thoughts. Nope, that’s not allowed!
My husband is originally from Australia and knew the benefits of floating. He sent me to a place to float and, wow, I was hooked after one float. After floating regularly, I slowly got myself back and felt better in so many ways. Eventually, I got tired of driving to Austin and Houston all the time to float. We decided together to bring floating to this community.
My past jobs were always in the service/people industry. I’ve opened restaurants, some of Houston’s hottest night clubs and, after having kids, mostly worked in the health and fitness industry.
Tell us a couple things you are proud of about your business. What are you known for? What separates you from the competition? The community response has been amazing. With all the trouble and setbacks that we had with our opening, everyone was so supportive! We sold pre-opening floats and most waited over a year to use those floats. We received incredible support from people asking how they could help.
We’ve kept it simple … focusing on float therapy in a nice, calm, relaxing atmosphere. We have trained ourselves and our staff to be float coaches so that our clients receive the full benefits that float therapy can offer.
Communication is key. If someone suffers from anxiety, their float needs are different then a client suffering from pain. Each client can tailor their float experience to their need or want.
We only have large rooms; most float centers are pods with small rooms. My husband is 6 foot and wanted to be able to completely stretch out in his float. Our rooms accommodate those who have a fear of tight spaces.
The float centers I visited before opening were male owned and quite masculine. I always left with wet hair and no makeup. We have a vanity table with all the beauty essentials. After you float, you can get ready here and then go have a nice dinner or go for a hike.
What is your favorite part of running this business?
I love listening to our clients. After a float, they will tell me about their struggles, their triumphs and how they are feeling after their session. We have some great conversations!
Who is your ideal customer/client? Who do you serve best?
Clients suffering from pain are my most ideal. Along with athletes, and those suffering from pain, stress and anxiety. Most experience immediate relief by the end of their first float with the effects lasting days after. The float tank isn’t bam... one float you’re healed, but it does reduce inflammation. Clients suffering from constant pain melt in the water and describe the waters as pulling out the pain. I also really enjoy my serious athletes who come in to increase personal performance. They are so inspiring and make me want to do things like run. Lol- I don’t run unless someone is chasing me, but hey, maybe one day.
Is there any other information you'd like your potential customers/clients to know about your business?
Although we are new to The Woodlands and slightly unknown from a health and wellness perspective, our true sensory isolation experience helps our clients relax and meditate, isolating their mind from the multi-tasking and stimuli of everyday life.
If floating in a weightless environment in a bunch of Epsom salts sounds good to you, come see us. We start you off in a relaxing room with a fabulous massage chair. After your float, kick back in the post float lounge and enjoy some healthy drinks like Bayou City Bucha, wheat grass shots, alkaline water and Kombucha.
Our float center has just begun a new mat Pilates class, and we also have a Yoga Nidra singing bowls event every second Monday of the month.
For first time clients that want to see if floating is for them, we offer two introductory specials, with either two 60-minute sessions or three 60-minute sessions. For maximum benefits, we do recommend these sessions be used consecutively within a months time.
We also have a promotion for all veterans. Using discount code “Vet60’ or “Vet90” on our website’s booking page will get a vet 20% off their float. Then, when you come in and show us your vet card, we comp your first float as a bonus and leave you a float credit for your next visit. Pretty cool, right? Float therapy has been shown to relieve symptoms of PTSD.
To learn about the health benefits of floating, read our FAQs and review details on our introduction packages, single sessions, session packages and memberships, visit our website
To read reviews from our customers, watch informative videos and learn about our upcoming events, visit our Facebook page
How do you see your business growing and improving over the next couple of years?
We plan on expanding our number of float rooms. We also plan to offer more mind body classes such as Pilates and Yoga classes and retail that compliments your health and wellness goals.
To learn more about Blissful Waters Float Center, visit our profile at TheWoodlandsTX.com.