Position Desired: Marketing Manager

Cover Letter:
**** BRORMAN
556 Savannah Park Conroe, TX 77302 | (806) 340-4045 | ****@*****.***

EDUCATION
TEXAS STATE UNIVERSITY | San Marcos, Texas
B.A., Mass Communications |August 2011

EXPERIENCE
High Plains Relations Conroe, Texas October 2016 - Present
Marketing and Communications Consultant
Planning and implementing communication and marketing campaigns for public school districts and district vendors by engaging their communities, staffs, and stakeholders through:
• Developing and executing the communications planning process from start to finish, including:
o Conducting internal/external research audits
o Brainstorming and creating communications goals and tactics
o Creating mission statements and core values
o Creating content for marketing collateral
o Managing timelines and campaign targets
o Creating brand book for client to use as a guide when creating marketing materials
o Coordinating conference and trade show materials and events

YETI Coolers, LLC. Austin, Texas 2012 - 2016
Merchandiser and Developer, Gear and Apparel (January 2015 – October 2016)
Managed $10MM Gear and Apparel product category by:
• Developing and launching gear (bottle openers, window decals, drink jackets) and apparel (headwear, t-shirts, technical apparel) on a biannual launch cadence
• Managing product launch timelines
• Working cross functionally daily with:
o NPD and company founders/executives to develop the product
o Supply Chain team to source and qualify new suppliers
o External suppliers and vendors to manufacture and deliver products
o Demand Analysts to forecast each season
o Quality Engineers to create QA plans and documents
o Digital and Content Marketing to create buzz-generating content for product launches
o Creative Services to brief and create artwork and copy
o Retail Marketing to create in-store merchandising directives and fixtures
o Sales Representatives to understand the consumer market and landsca

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