This film is opening in Texas ONLY this month. Next month, hopeful for good word of mouth from the conservative core, the rest of the world. I read reviews from The NY Times and the Hollywood Reporter (the only names that I recognized) and they both dismissed it as tendentious preaching to the conservative choir.
I will sit through a good piece of propaganda, and this film hasn't been dismissed as awful, just pedestrian. However, do the filmmakers really expect me to pay for the privilege of being indoctrinated? If they have free showings at four o'clock on weekdays with free popcorn, soda and candy (and beer[?], I might go. Otherwise, I'll wait for it to show up (on a really, really slow night) on tv.
On the other hand, committed conservatives might wish to patronize it to encourage similar projects. Without the commitment of True Blievers, it will tank.